Email Content Writing – Email for AFL



SubjectHigher liquidity at a privileged rate

Snippet РExclusive offers on loans against securities

Headline Options:

  1. Burgundy offering – 8.75% p.a onwards
  2. A matchless loan offering tailor-made for you
  3. A special loan rate especially for you
  4. Special interest rate for Burgundy specials



Dear <First Name><Last Name>,

At Burgundy, we are committed to assisting you in building and protecting your wealth. We present to you an exclusive offer on loans against shares and mutual funds. A financial solution that monetises  your existing investments with Axis Finance Ltd to raise capital for short term needs or to seize business opportunities at the right time.

Axis Finance Limited (AFL), is a 100% subsidiary of Axis bank. As a Burgundy corporate salary account holder, you are entitled to a privileged rate of interest i.e. 8.75% p.a onwards.

An attractive interest rate tailor-made for you to acquire funds against your financial assets and attain instant liquidity.

Key information regarding this loan product:

  • Minimum loan amount is 1Cr
  • Minimum lock in period is 6 months
  • Offer is valid till 31st Dec 2017 only

Apply now.

To know more, your Burgundy Relationship Manager, <First name><Last name>, can be reached anytime on <ARM contact number> or <ARN email ID>.

Alternatively, you can also reach out to your RM through: Axis Mobile App, Internet Banking or by sending an SMS to xxxxxx / xxxxx xxxxx from your registered mobile number.

T&C apply Loan Products are available against the collateral provided by the customer to AFL. Only Resident Indians with KYC proof will be eligible for the Lending Facility. All Fixed Loans will carry a prepayment penalty of 2% if paid within 6 months from the first disbursal date. Final Credit Decision for the sanctioned loan amount shall be at the discretion of AFL Credit Policy and approval from Sanctioning Authority. AFL Reserves the right to change/withdraw the terms or offer at any time during the period loan.


Team Burgundy

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